Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Raining Grace, Inc. (dba Texas Homegrown Music) (PC 26-06) in the Amount of $10,000.00 for the Advertising, Marketing and Promotion of the 2026 Homegrown Stage at Texas Music Revolution in Downtown McKinney.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATE: December 18, 2025
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Texas Homegrown Music is requesting $10,000 for the advertising, marketing and promotion of the Homegrown Stage at Texas Music Revolution in Downtown McKinney.
• Request represents 62% of total promotional budget.
• TMR is scheduled for June 5-6, 2026. Attendance at the event is expected to be 9,000+.
BACKGROUND INFORMATION:
• Established in 2018, Texas Homegrown Music is more than just a radio show and podcast - it is a movement dedicated to spotlighting emerging artists.
• Several signature events are hosted including a stage at the Texas Music Revolution, Maylee’s HippieFest, and the Texas Homegrown Summer Music Series featuring regional musicians and hosted at The Sanctuary.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 26 is $250,000; $125,000 for Cycle I applicants and $125,000 for Cycle II applicants.
• MCDC awarded Promotional and Community Event grants to Texas Homegrown Music in the amount of $9,500 in FY 25 for their stage at the 2025 TMR Festival
•
SUPPORTING MATERIALS:
• Application Packet
• Presentation