Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Marching Music Made in McKinney (PC 26-12) in the Amount of $10,000.00 for the Advertising, Marketing and Promotion of the 2026 Drum Corps International Competition at MISD Stadium and Drumline Battle at TUPPS.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATE: December 18, 2025
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
* Marching Music Made in McKinney is requesting $5,600 for the advertising, marketing and promotion of two events taking place during the 2026 DCI Summer Tour stop in McKinney in July 2026. This tour brings eight marching corps from seven states and their fans to McKinney.
* Request represents 100% of total promotional budget.
* The events are a drumline exposition at TUPPS Brewery on July 19, 2026, and the DCI Competition at McKinney ISD stadium on July 20, 2026.
* Expected attendance for the Drumline exhibition at TUPPS is 600+ and over 4,000 for the DCI competition at MISD Stadium.
* The DCI Competition and supporting events will showcase McKinney internationally as a destination for tourists and a gracious host city for events, highlighting the city's entertainment opportunities.
* Tickets for the drumline battle at TUPPS are $15 ($20 day of event). DCI sets the ticket prices for the competition, but prices typically range from $26-$49. A parking fee of $10 is also assessed per car at the stadium.
BACKGROUND INFORMATION:
* The purpose of Marching Music Made in McKinney is to provide financial and organizational support for efforts and events associated with the junior-level marching music performing arts in McKinney.
* The organization helps plan and implement life-enriching experiences for student musicians and performers who participate in marching...
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