Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by ManeGait Therapeutic Horsemanship (PC 26-03) in the Amount of $12,500.00 for the Advertising, Marketing and Promotion of the 2026 ManeGait LIVE Country Fair and Concert.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATE: December 18, 2025
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
* ManeGait Therapeutic Horsemanship is requesting $12,500 for the advertising, marketing and promotion of the 2025 ManeGait LIVE event.
* The event will be held on May 3, 2026, at TUPPS.
* Request represents 78% of total promotional budget.
* Target audience includes friends of ManeGait and families from Dallas, Denton, Collin, Grayson, Tarrant and Rockwall counties.
* Estimated attendance is 5,000 visitors with about 70% coming from outside McKinney. Additionally, the event brings more than 100 volunteers.
* Admission to the event will be free.
BACKGROUND INFORMATION:
* ManeGait Therapeutic Horsemanship was founded by Bill and Priscilla Darling and their daughter Landon, in 2007. It is a 501(c)(3) nonprofit corporation.
* The mission of ManeGait is to ensure that children and adults with disabilities move beyond their boundaries through the healing power of the horse and the dedication of a professional and caring community.
* ManeGait riders range from 4 to 93 years of age.
* ManeGait programs include Equine Therapy, GaitWay to the Brain, Therapeutic Carriage Driving, and ManeGait to Freedom (military vets and first responders).
FINANCIAL SUMMARY:
* MCDC's allocation for Promotional and Community Event grants for FY 26 is $250,000; $125,000 for Cycle I applicants and $125,000 for Cycle II applicants.
* MCDC awarded ManeGait a grant in the amount of $10,000 for the advertising, marketing ...
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