Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by ArtByMetta, LLC (PC 26-02) in the Amount of $7,500 for the Advertising, Marketing and Promotion of the 2026 R&B Picnic Festival.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATE: December 18, 2025
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
* ArtByMetta is requesting $7500 for the advertising, marketing and promotion of the 2026 R&B Festival.
* Request represents 72% of total promotional budget.
* McKinney R&B Picnic Festival is a unique food, beverage and music festival aimed at bringing the community together to celebrate peace, love and unity.
* The festival will be held on May 11, 2026, at TUPPS, and will feature various DJs, live bands, food trucks serving authentic cuisines and drinks, bright and colorful photo installations, and decor used for vibrant and beautiful photo opportunities.
* Attendance is expected at 3,000 with 35% coming from outside of McKinney.
BACKGROUND INFORMATION:
* ArtByMetta is an event designer and production company and luxury party rental company. Our mission is to unite communities and bring happiness to their lives by providing out of the box rentals & designs with art & music. We provide R&B Music festivals, design private and public events, and rent out luxury items to enhance events.
* ArtByMetta, LLC is a privately owned company with an objective to give back to charity organizations.
FINANCIAL SUMMARY:
* MCDC's allocation for Promotional and Community Event grants for FY 26 is $250,000; $125,000 for Cycle I applicants and $125,000 for Cycle II applicants.
* ArtByMetta was awarded a Promotional Grant in the amount of $3,000 in FY 23 for advertising, marketing and promotion of the 2024 R&B Festival.
SUPPORTING MATERIALS:
* A...
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