Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by Collin County Master Gardeners Association (PC 23-23) in the Amount of $10,040.00 for the Advertising, Marketing and Promotion of the 2024 Garden Show.
Summary
COUNCIL GOAL: 1: Direction for Strategic and Economic Growth
1E: Increase community involvement and participation within the local community.
MEETING DATE: July 27, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
* The Collin County Master Gardeners Association is requesting $10,040.00 for advertising, marketing, promotion and advertising of the 2024 Garden Show.
* Event date is March 16-17, 2024, and will take place at Myers Park.
* Anticipated attendance is 7,000-9,000.
* Opportunities offered at the Garden Show include children's education and hands-on activities, information about how to buy plants appropriate for North Texas, vetted vendors who provide gardening products and services, research-based horticultural information booths featuring Master Gardeners, interactive presentations and demonstrations, and horticultural activities.
* While entrance is free, CCMGA hopes to benefit local non-profits through suggested $2 donations at the entrance of The Garden Show. In 2023, they collected $5,855 in donations for Community Garden Kitchen.
BACKGROUND INFORMATION:
* The Collin County Master Gardeners Association was established to assist and support the Texas A&M AgriLife Extension Horticulture agent in providing the community with research-based information on sustainable practices and environmental stewardship.
FINANCIAL SUMMARY:
* MCDC's allocation for Promotional and Community Event grants for FY 23 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
* Actual total grant funds available for Cycle II are $131,458. This includes reappropriations of unspent funds from FY 2022.
* MCDC awarded a Promo...
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