Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by the City of McKinney Parks and Recreation Department (PC#18-13) in the Amount of $15,000 for Advertising, Marketing and Promotion of a Holiday Light Display in Gabe Nesbitt Park.
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: December 21, 2017
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The City of McKinney Parks and Recreation Department is requesting $15,000 for advertising, marketing and promotion of a Holiday Light Display in Gabe Nesbitt Park.
• The event will take place December 1 through December 24, 2018.
• Estimated attendance, with calculations based on attendance at Main Street events, is 50,000.
• Target audience is families.
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BACKGROUND INFORMATION:
• The mission of Apex Centre is to lead and serve the community by providing captivating experiences through operational excellence and fiscal success.
• The goal of establishing a scholarship program for those in financial need was discussed beginning early in the construction phase of the Apex Centre.
• Net proceeds from the event will support a scholarship program.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 18 is $150,000, $75,000 for Cycle I applicants, and $75,000 for Cycle II applicants.
• The application from Parks and Recreation for promotional funding for a holiday light display is a first-time request. MCDC did approve promotional funding for Red White and Boom in the 2009-2010 timeframe.