Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by St. Peter’s Episcopal (PC#16-13) in the Amount of $7,500 for Advertising and Promotion of the 2017 Empty Bowls Event
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: August 25, 2016
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• St. Peter’s Episcopal is requesting $7,500 for advertising, marketing and promotion of the 2017 Empty Bowls event benefiting Community Lifeline Center.
• Event date is April 27, 2017.
• Attendance goal is 1,000+ from McKinney and across the DFW area.
• Goal for attendance from outside of McKinney is 25% of total.
• Event location is at MPAC in downtown McKinney.
• Event promotes McKinney artists and restaurants participating in the event.
BACKGROUND INFORMATION:
• St. Peter’s created Empty Bowls McKinney in 2012 to raise funds to combat hunger in the community.
• 100% of net proceeds support Community Lifeline Center’s hunger initiatives.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $50,000.
• MCDC funded a Promotional and Community Event, in the amount of $7,000 for the 2016 Empty Bowls Event.