Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC 23-21) in the Amount of $13,500.00 for the Advertising, Marketing and Promotion of 2023 Oktoberfest and 2023 Home for the Holidays Events.
Summary
COUNCIL GOAL: 11: Direction for Strategic and Economic Growth
1E: Increase community involvement and participation within the local community.
MEETING DATE: July 27, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
* McKinney Main Street is requesting a grant in the amount of $13,500.00 for advertising, marketing and promotion of the Oktoberfest and Home for the Holidays events.
* Oktoberfest will be held September 22-24, 2023. This annual event anticipates it will attract 75,000 visitors to Downtown McKinney. The 3-day, family-friendly event features beer, brats and polka and is one of the largest Oktoberfest celebrations in North Texas. Oktoberfest is a fundraising event for McKinney Main Street.
* Home for the Holidays will be held November 24-26, 2023. The event promotes and showcases small businesses during Small Business Saturday and is an important event to help these businesses achieve fourth quarter goals. Traditionally, the event has more than 60,000 visitors to the Downtown area.
* Goals for both events are to showcase and promote the Historic Downtown Cultural District.
BACKGROUND INFORMATION:
* McKinney Main Street was established to promote downtown McKinney, market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
* Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.
* Cultural District events and act...
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