Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by ManeGait Therapeutic Horsemanship (PC#18-06) in the Amount of $8,000 for Advertising, Marketing and Promotion of the 2018 ManeGait Country Fair.
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: December 21, 2017
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• ManeGait Therapeutic Horsemanship is requesting $8,000 to be used for advertising, marketing and promotion of the 2018 Country Fair.
• The event will be held on April 28, 2018 at ManeGait.
• Modeled after old-fashioned county fairs, the event will feature fun for the whole family.
• Target audience includes friends of ManeGait and families from Dallas, Denton, Collin, Grayson and Rockwall Counties.
• Estimated attendance is 1,200 visitors; 150 volunteers.
BACKGROUND INFORMATION:
• ManeGait Therapeutic Horsemanship was founded by Bill and Priscilla Darling and their daughter Landon, in 2007. It is a 501(c)(3) nonprofit corporation.
• The mission of ManeGait is to ensure that children and adults with disabilities move beyond their boundaries through the healing power of the horse and the dedication of a professional and caring community.
• ManeGait riders range from 4 to 93 years of age.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 18 is $150,000, $75,000 for Cycle I applicants, and $75,000 for Cycle II applicants.
• MCDC provided a grant of $4,000 for the 2016 ManeGait Gaitapalooza.