Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Rotary Foundation (PC 21-18) in the Amount of $7,500 for the Advertising, Marketing and Promotion of the 2021 Parade of Lights.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: June 24, 2021
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Rotary Club Foundation is requesting $7,500 for the advertising, marketing, and promotion of the 2021 Parade of Lights Event.
• Event date is December 11, 2021 and will take place Historic Downtown McKinney.
• Target number for floats participating is 70+ with nearly 2,000 participants.
• The event attendance is between 16,000 and 20,000.
BACKGROUND INFORMATION:
• McKinney Rotary Club Foundation has served the community for more than 90 years, sponsoring numerous scholarships and charities in the McKinney community.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $100,000.
• The Rotary Club Foundation received a Promotional and Community Event grant for $6,000 in FY 19 for the parade.