Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by The Heritage Guild of Collin County (PC 24-08) in the Amount of $13,222 for the Advertising, Marketing and Promotion of 2024 Events Including, But Not Limited to, Farmers Market at Chestnut Square and the Following Events: Murder Mystery, Bar Wars and Farm Fresh Market Dinner.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 25, 2024
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The Heritage Guild of Collin County is requesting $13,222 for the advertising, marketing and promotion of 2024 Chestnut Square events including but not limited to Farmers Market, Murder Mystery, Bar Wars and Farm Fresh Market Dinner.
• The events will be held during the time period from February through August 2024.
BACKGROUND INFORMATION:
• The mission of Heritage Guild of Collin County (HGCC) is to celebrate community, preserve history and inspire the future.
• HGCC was organized more than 40 years ago.
• HGCC supports Chestnut Square Historic Village - a McKinney museum and tourist destination offering diverse programs and activities throughout the year.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 24 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• MCDC awarded Promotional and Community Event grants to Heritage Guild of Collin County totaling $24,991 in FY 23 (Cycle I and Cycle II).
SUPPORTING MATERIALS:
• Application Packet
• Presentation