Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC 26-27) in the Amount of $15,000.00 for the Advertising, Marketing and Promotion of the 2026 McKinney Oktoberfest.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATE: June 25, 2026
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
* McKinney Main Street is requesting a grant in the amount of $15,000.00 for advertising, marketing and promotion of the 2026 Oktoberfest.
* McKinney Oktoberfest will be held September 25-27, 2026, in Downtown.
* This annual event anticipates 75,000 visitors to Downtown McKinney.
* The 3-day, family-friendly event features beer, brats and polka and is one of the largest Oktoberfest celebrations in North Texas. Oktoberfest is a fundraising event for McKinney Main Street.
* Goals are to showcase and promote the Historic Downtown Cultural District.
* Expected attendance is 75,000 with 49% from outside of McKinney
* Request represents 43% of total promotional budget.
BACKGROUND INFORMATION:
* McKinney Main Street was established to promote downtown McKinney, market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
* Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.
* Cultural District events and activities offer a gathering place for artists, residents and visitors; support opportunities for creative enterprises; foster organic growth of culture and creative industries in support of economic development; engage resid...
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