Title
Consider/Discuss Tourism Grant Application Submitted by Marching Music Made in McKinney in the Amount of $5,000 for the Advertising, Marketing and Promotion of two local events to take place during the 2024 Drum Corps International (DCI) Summer Tour stop in McKinney
Summary
MEETING DATE: November 28, 2023
DEPARTMENT: Visit McKinney
CONTACT: Aaron Werner, Visit McKinney Executive Director
ITEM SUMMARY:
• Marching Music Made in McKinney is requesting $5,000 for the advertising, marketing and promotion of two events taking place during the 2024 DCI Summer Tour stop in McKinney in July 2024. This tour brings eight marching corps from seven states and their fans to McKinney.
• The events are a drumline exposition at TUPPS Brewery on July 22, 2024, and the DCI Competition at McKinney ISD stadium on July 23, 2024.
• In 2022 & 2023, the events drew an average of 4,325 spectators to the events and to McKinney.
• The DCI Competition and surrounding events will showcase McKinney internationally as a destination for tourists and a gracious host city for events, highlighting the city’s entertainment opportunities.
• Tickets range from $26-49 based on location of seats purchased. A parking fee of $10 is also assessed per car at the stadium.
BACKGROUND INFORMATION:
• The specific purpose of Marching Music Made in McKinney is to provide financial and organizational support for efforts and events associated with junior-level marching music performing arts in the McKinney, Texas community.
• Funds raised by MMMM benefit the McKinney ISD band programs.
FINANCIAL SUMMARY:
• Visit McKinney’s allocation for Promotional and Community Event grants for FY 24 is $30,000 -- $15,000 for Cycle I applicants and $15,000 for Cycle II applicants.
SUPPORTING MATERIALS:
• Application Packet