Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by St. Peter’s Episcopal Church (PC#18-04), in the Amount of $7,500 for Advertising, Marketing and Promotion of the 2018 Empty Bowls Event.
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: December 21, 2017
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• St. Peter’s Episcopal is requesting $7,500 for advertising, marketing and promotion of the 2018 Empty Bowls event benefiting Community Lifeline Center.
• Event date is May 3, 2018 at MPAC in Historic Downtown McKinney.
• Attendance goal is 1,000+ from McKinney and across the DFW area.
• Goal for attendance from outside of McKinney is 25% of total.
• Event promotes McKinney artists and restaurants participating in the event.
BACKGROUND INFORMATION:
• St. Peter’s created Empty Bowls McKinney in 2012 to raise funds to combat hunger in the community.
• 100% of net proceeds support Community Lifeline Center’s hunger initiatives.
• Blount Fine Foods will serve as Title Sponsor for the 2018 event; Whole Foods Market in Fairview will serve as Presenting Sponsor.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 18 is $150,000, $75,000 for Cycle I applicants, and $75,000 for Cycle II applicants.
• MCDC funded a Promotional and Community Event, in the amount of $7,500 for the 2017 Empty Bowls Event.