Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by ManeGait Therapeutic Horsemanship (PC 23-08) in the Amount of $12,500 for the Advertising, Marketing and Promotion of the 2023 ManeGait LIVE at the Gait Country Fair and Concert.
Summary
COUNCIL GOAL: 1: Direction for Strategic and Economic Growth
1D: Leverage the existing partnerships with MEDC and MCDC
MEETING DATE: December 15, 2022
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• ManeGait Therapeutic Horsemanship is requesting $12,500 for the advertising, marketing and promotion of the 2023 ManeGait LIVE.
• The event will be held on April 29, 2023 at ManeGait.
• Target audience includes friends of ManeGait and families from Dallas, Denton, Collin, Grayson, Tarrant and Rockwall counties.
• Estimated attendance is 2,200 visitors and over 100 volunteers.
• Entrance fee will be $40 per carload (that is an average of $6.67 to $10 per person for a group of 4 to 6 people).
BACKGROUND INFORMATION:
• ManeGait Therapeutic Horsemanship was founded by Bill and Priscilla Darling and their daughter Landon, in 2007. It is a 501(c)(3) nonprofit corporation.
• The mission of ManeGait is to ensure that children and adults with disabilities move beyond their boundaries through the healing power of the horse and the dedication of a professional and caring community.
• ManeGait riders range from 4 to 93 years of age.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 23 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• MCDC awarded ManeGait a grant in the amount of $7,500 for the advertising, marketing and promotion of the 2022 ManeGait Country Fair.
SUPPORTING MATERIALS:
• Application Packet
• Presentation