Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by The Warrior’s Keep (PC 24-19) in the Amount of $15,000.00 for the Advertising, Marketing and Promotion of the 2024 Veterans Day Event at TUPPS Brewery
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
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MEETING DATE: June 27, 2024
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The Warrior’s Keep has submitted a grant request in the amount of $15,000 for the promotion of an annual Veterans Day Event.
• The Veteran’s Day event and gala began in 2017 and takes place annually. It honors veterans and serves as a critical fundraiser for the organization’s operating budget.
• Expected attendance is 1,000, with 50% coming from outside McKinney.
BACKGROUND INFORMATION:
• While veterans are trained to go to war, they are not trained to return home. The Warrior’s Keep, founded in McKinney, is a US military veterans nonprofit whose mission is to unite, empower and enhance the quality of life for veterans through Outdoor Adventure Therapy (OATH).
• Programs are designed to address anxiety, loneliness and depression, and adventures include kayaking, fishing, racing and mountain hiking.
• Since its inception, The Warrior’s Keep has served over 1,000 veterans.
FINANCIAL SUMMARY:
• MCDC’s allocated Promotional and Community Event grant funding for FY 24 in the amount of $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• Total grant funds available for Cycle II, including reappropriation of unused promotional funds from FY23, total $154,606.
• This is the first time The Warrior’s Keep has applied for a grant from MCDC.
SUPPORTING MATERIALS:
• Application Packet
• Presentation