Title
Reimaging How Visitors Discover McKinney: A Refreshed VisitMcKinney.com
Summary
MEETING DATE: October 27, 2026
DEPARTMENT: Visit McKinney
CONTACT: Sarah Nolting
Visit McKinney
Sr. Communications & Media Specialist
RECOMMENDED CITY COUNCIL ACTION:
• N/A
ITEM SUMMARY:
• This item provides an overview of the new Visit McKinney website, the strategic thinking that went into the new site, and the product we now have for visitors to use.
FINANCIAL SUMMARY:
• Visit McKinney spent approximately $79,573.12 with our previous website provider annually for the Content Management System (CMS), Customer Relationship Management System (CRM), and Search Engine Optimization (SEO) work.
• Visit McKinney is spending $37,000 with our new provider for the CMS, SEO work, a full re-design, and the Digital Marketing Platform that is built into the system, saving approximately $42,573.12 annually
BOARD OR COMMISSION RECOMMENDATION:
• N/A