Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by St. Peter’s Episcopal Church (PC #20-04) in the Amount of $7,500 for the Advertising, Marketing and Promotion of the 2020 Empty Bowls Event.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5B: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 23, 2020
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• St. Peter’s Episcopal is requesting $7,500 for advertising, marketing and promotion of the 2020 Empty Bowls event benefiting Community Lifeline Center.
• Event date is April 30, 2020 at MPAC in Historic Downtown McKinney.
• Attendance goal is 1,000+ from McKinney and across the DFW area.
• In addition to raising funds for Community Lifeline Center, the event promotes McKinney artists and restaurants participating in the event.
BACKGROUND INFORMATION:
• St. Peter’s created Empty Bowls McKinney in 2012 to raise funds to combat hunger in the community.
• 100% of net proceeds support Community Lifeline Center’s hunger initiatives.
• Last year, Empty Bowls provided 80% of the funds spent on food in the Lifeline Market.
FINANCIAL SUMMARY:
• MCDC’s allocation for FY 20 Cycle I Promotional and Community Event grants $75,000.
• MCDC funded a Promotional and Community Event, in the amount of $7,500 for the 2019 Empty Bowls Event.