Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Lone Star Winery (PC 26-32) in the Amount of $10,000.00 for the Advertising, Marketing and Promotion of 2026 12 Wines of Christmas Event.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATED: June 25, 2026
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Lone Star Winery is requesting $10,000 for the advertising, marketing and promotion of the 2026 12 Wines of Christmas event on December 12, 2026, in Downtown McKinney.
• General admission is $35, and VIP admission is $50.
• Expected attendance is 1,000+ with 50% from outside of McKinney.
• Request represents 64% of total promotional budget.
BACKGROUND INFORMATION:
• Founded in 2004, Lone Star Winery has become a cornerstone of the Historic Downtown McKinney community and one of the region’s most recognized locally owned wineries. What began as a family-driven passion project has evolved into a destination that blends Texas wine, hospitality, live music, community engagement, and cultural experiences in a way that is intentionally approachable and relationship-centered.
• The mission is to create a welcoming environment where guests create lasting friendships. At the core of everything we do is the belief that gathering spaces matter - and that local businesses can play a meaningful role in strengthening the social fabric and economic vitality of a community.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 26 is $250,000, with $125,470 remaining and available for Cycle II applicants.
• This is the first time Lone Star Winery has requested funding from MCDC.
SUPPORTING MATERIALS:
• Application Packet
• Presentation