Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Volunteer McKinney (PC #18-20) in the Amount of $4,000 for the Advertising, Marketing and Promotion of the 2018 Santa on the Square Event
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: June 26, 2018
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Volunteer McKinney is requesting a grant in the amount of $4,000 for advertising, marketing and promotion 2018 Santa on the Square event
• The event will be held November 23 through December 16, 2018
• More than 665 bookings and 3,000 visitors are expected
BACKGROUND INFORMATION:
• Volunteer McKinney was established in 1998
• The mission of Volunteer McKinney is to connect people to their passion through volunteerism and strengthen McKinney area nonprofits through training and collaboration
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for Cycle II is $75,000
• MCDC granted Volunteer McKinney a Promotional and Community Event grant, in the amount of $2,000, for this event in 2017