Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Raining Grace, Inc. (dba Texas Homegrown Music) (PC 25-06) in the Amount of $10,500.00 for the Advertising, Marketing and Promotion of the 2025 Texas Music Festival and HippieFest, both in McKinney.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 19, 2024
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Texas Homegrown Music is requesting $10,500.00 for the advertising, marketing and promotion of two events:
o HippieFest on April 12, 2025, at TUPPS; and
o Texas Music Revolution on June 6-7, 2025, in Downtown McKinney.
• Both events will draw attendees of varied demographics from across North Texas.
• Texas Music Revolution attendance is expected to be over 9,000. HippieFest attendance is expected to be
BACKGROUND INFORMATION:
• Established in 2018, Texas Homegrown Music is more than just a radio show and podcast - it is a movement dedicated to spotlighting emerging artists.
• Several signature events are hosted including a stage at the Texas Music Revolution, Maylee’s HippieFest, and the Texas Homegrown Summer Music Series featuring regional musicians and hosted at The Sanctuary.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 25 is $250,000 -- $125,000 for Cycle I applicants and $125,000 for Cycle II applicants.
• This is the first request for a promotional grant submitted by Raining Grace (Texas Homegrown Music).
SUPPORTING MATERIALS:
• Application Packet
• Presentation