Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Art Club of McKinney (PC 26-19) in the Amount of $13,739.00 for the Production of a McKinney Arts Documentary Film and for the Advertising, Marketing and Promotion of the Film and 2026-2027 Events in McKinney.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATE: June 25, 2026
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
* The Art Club of McKinney is requesting $13,739 as follows:
o $10,500 for the production of a documentary film promoting McKinney as an arts destination and featuring local artists, galleries, art shows/events, workshops, MAST, MillHouse, Arts in Bloom. The film will be marketed within and outside of McKinney and through art clubs throughout Texas.
o $6,839 for the promotion of 2026-2027 events including:
* Wildflowers & Wonderment (November 2026)
* Sweetwater Coffee Popup (December 2026)
* School Art Exhibit (January 19, 2027)
* Art Meets Poetry (February 2027)
* Spring Member Exhibit (April 22,-25, 2027)
* The Great Art Journey (May 3, 2027)
* ColorWalk (TBD)
* Arts in Bloom (April 2027)
* Workshops (16) (TBD)
* Historic Square Art Walks (TBD)
* Expected combined attendance for all events is 1,200+ with 50% from outside of McKinney.
* Admission to events is free.
* Request represents 77% of total promotional budget.
BACKGROUND INFORMATION:
* Founded in 1914, the Art Club of McKinney is the oldest art club in Texas.
* With 135+ members, its mission is to elevate the art standards of the community by education through various projects and programs.
* Collaboration with other art related organizations in McKinney is a priority; those organizations include food service groups and the East McKinney Learning Garden.
FINANCIAL SUMMARY:
* MCDC's allocation fo...
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