Title
Consider/Discuss/Act on McKinney Convention & Visitors Bureau Budget for Fiscal Year 2010-2011
Summary
MEETING DATE: September 21, 2010
DEPARTMENT: McKinney Convention & Visitors Bureau
CONTACT: Diann Bayes, Executive Director
RECOMMENDED CITY COUNCIL ACTION:
Approval of McKinney Convention & Visitors Bureau’s Proposed Budget for FY 2010-2011
ITEM SUMMARY:
Initiatives for FY 2010-2011
• Continue to market existing niches and identifying other potential niches for visitors;
• Continue to work with city’s communications team to ensure consistent branding for McKinney;
• Increase sales calls to corporate/association market;
• Continue to qualify leads for potential meetings/overnights in McKinney;
• Provide MCVB services and assistance to groups/meetings;
• Continue PR campaign through familiarization tours, motor coach operators, meeting planners and film commissions;
• Continue to promote existing and future hotel/meeting space to meeting planners, tour operators and leisure travelers; and
• Develop sales strategies, updated Request for Proposals and marketing options for future hotels, convention center and other tourism-related venues.
BACKGROUND INFORMATION:
• Previously reviewed at May meeting with Finance Department and MCVB Finance Committee
• Represents a 9.5% decrease from last year’s budget primarily due to the decrease in hotel occupancy taxes.
FINANCIAL SUMMARY:
• See attached budget
BOARD OR COMMISSION RECOMMENDATION:
• The McKinney Convention & Visitors Bureau Board approved this budget at the July 8, 2010 Board Meeting