Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by Collin County History Museum (PC 24-12) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2024 Created in Collin Exhibit and Associated Events.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 25, 2024
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Collin County History Museum is requesting a grant in the amount of $15,000 for the advertising, marketing and promotion of the 2024 Created in Collin Exhibit and ten associated events.
• Grand opening for this all-new exhibit was December 7, 2023.
• The exhibit gives visitors the opportunity to step back in time and experience what life was like in the early days of McKinney.
• Anticipated attendance is 600+ per month.
BACKGROUND INFORMATION:
• The mission of the Collin County History Museum is to preserve and honor the past, connect with the present and embrace the future.
• The organization is committed to the collection and preservation of the rich heritage and history of the people and events that helped shape McKinney.
• The exhibit will promote Heritage Tourism in McKinney.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 24 is $200,000 -- $100,000 for Cycle I applicants, and $100,000 for Cycle II applicants.
• MCDC provided a Promotional and Community Event grant in FY 23 in the amount of $12,000 for the advertising, marketing and promotion of the launch of the all-new Created in Collin exhibit.
SUPPORTING MATERIALS:
• Application Packet
• Presentation