Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Art Club of McKinney (PC 24-20) in the Amount of $6,800.00 for the Advertising, Marketing and Promotion of the 2024-2025 Season
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: June 27, 2024
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The Art Club of McKinney is requesting $6,800 for the advertising, marketing and promotion of the 2024-2025 season to include one student show, one member show and an Art Meets Poetry show.
• All shows are held at The Cove in McKinney.
• Each show draws visitors from the DFW area plus some traveling from out-of-state to see specific artists’ works. Expected total attendance for all events is 1,250+.
• Admission to each show is free.
BACKGROUND INFORMATION:
• Founded in 1914, the Art Club of McKinney is the oldest art club in Texas.
• With 135 members, its mission is to elevate the art standards of the community by education through the various projects and programs of the club.
• Collaboration with other art related organizations in McKinney is a priority.
FINANCIAL SUMMARY:
• MCDC’s allocated Promotional and Community Event grant funding for FY 24 in the amount of $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• Total grant funds available for Cycle II, including reappropriation of unused promotional funds from FY23, total $154,606.
• MCDC awarded Art Club of McKinney a Promotional and Community Events grant totaling $2,100 for the 2023-2024 shows.
SUPPORTING MATERIALS:
• Application Packet
• Presentation