Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by St. Peter’s Episcopal Church (PC 24-03) in the Amount of $12,000 for the Advertising, Marketing and Promotion of the 2024 Empty Bowls Event.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 21, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• St. Peter’s Episcopal is requesting $12,000 for the advertising, marketing and promotion of the 2024 Empty Bowls event benefiting Community Lifeline Center, Community Garden Kitchen and McKinney Little Free Pantry.
• Event date is April 25, 2024 in Historic Downtown McKinney.
• Attendance goal is 1,000 from McKinney and across the DFW area, with about 25% visiting from outside of McKinney.
• Tickets are $35 for general admission and $125 for Collector’s Club.
• Other events associated with the 2024 Empty Bowls will include bowl making workshops beginning in January. Additionally, there will be a preview event.
• The event promotes McKinney artists and restaurants participating in the event.
BACKGROUND INFORMATION:
• St. Peter’s created Empty Bowls McKinney in 2012 to raise funds to help combat hunger in the community.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 24 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• MCDC awarded St. Peter’s a Promotional and Community Event grant in the amount of $9,500 for the 2023 Empty Bowls Event.
SUPPORTING MATERIALS:
• Application Packet
• Presentation