Title
Consider/Discuss/Act on a Promotional and Community Event Grant Application Submitted by The Heritage Guild of Collin County (PC #19-09) in the Amount of $12,500 for the Advertising, Marketing and Promotion of Historic McKinney Farmers Market, Legends of McKinney Ghost Walk, Murder Mystery production and 2019 Holiday Home Tour.
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: July 25, 2019
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Heritage Guild of Collin County is requesting a grant in the amount of $12,500 for advertising, marketing and promotion of the following Chestnut Square events: 2019 Farmer’s Market (September through December), Legends of McKinney Ghost Walk, a Murder Mystery event, and the 2019 Holiday Home Tour.
• The events will be held during the time period from August through December 2019.
BACKGROUND INFORMATION:
• The mission of Heritage Guild of Collin County is to celebrate community, preserve history and inspire the future.
• HGCC was organized more than 40 years ago.
• HGCC supports Chestnut Square Historic Village - a McKinney museum and tourist destination offering diverse programs and activities throughout the year.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants Cycle II is $76,125.
• Since 2006, MCDC has awarded Promotional and Community Event grants totaling $170,400 to the Heritage Guild, including $7,500 in January 2019 for advertising and promotion of Farmers Market, Tour de Coop and the Ice Cream Crank-off.