Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Collin County Master Gardeners Association (PC 26-31) in the Amount of $14,712.00 for the Advertising, Marketing and Promotion of the 2026-2027 Events at Myers Park Consisting of Five Unique Events.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATE: June 25, 2026
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The Collin County Master Gardeners Association is requesting $14,712 for advertising, marketing, promotion and advertising of 2026-2027events at Myers Park including:
o Fall Plant Sale (October 24, 2026)
o Edible Gardening (January 2027)
o Tomato Workshop (February 2027)
o The Garden Show (March 2027)
o Spring Plant Sale (April 2027)
• Total combined expected attendance is 7,000+.
• Admission for events is free. Admission for workshops is $25.
• Request represents 81% of total promotional budget.
BACKGROUND INFORMATION:
• The Collin County Master Gardeners Association was established to assist and support the Texas A&M AgriLife Extension Horticulture agent in providing the community with research-based information on sustainable practices and environmental stewardship.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 26 is $250,000, with $125,470 remaining and available for Cycle II applicants.
• MCDC awarded a Promotional and Community Event grant in FY 25 in the amount of $12,000 to the Collin County Master Gardeners Association for 2025-2026.
SUPPORTING MATERIALS:
• Application Packet
• Presentation