Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Public Library Foundation (PC 25-11) in the Amount of $7,000.00 for the Advertising, Marketing and Promotion of 2025 Fall Special Events.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 19, 2024
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Public Library Foundation is requesting $7,000 for the promotion of upcoming 2025 events including:
o Mardi Gras on February 22;
o Passport Party on March 22;
o Spring into Fun on April 26;
o Summer Kickoff (date TBD);
o 3 summer events (dates TBD); and
o Literary Festival (date TBD).
• Estimated attendance is 500 per event with 30%-50% coming from outside McKinney.
• Events will be hosted at one of both McKinney libraries as well as the new City Hall.
BACKGROUND INFORMATION:
• The McKinney Public Library Foundation exists to support the McKinney Public Libraries, which have served the community for nearly 100 years by providing access to materials and experiences that educate, inform and entertain.
• The mission of the McKinney Public Library Foundation is to generate continued enthusiasm for our library system and to secure funding for enhancements that will enrich the variety and depth of library programs, services, and collections.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 25 is $250,000 -- $125,000 for Cycle I applicants and $125,000 for Cycle II applicants.
• MCDC awarded a promotional grant to McKinney Public Library Foundation in FY24 in an amount of $4,500 for 2024 Fall events.
SUPPORTING MATERIALS:
• Application Packet
• Presentation