Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Community Concert Association (PC 26-21) in the Amount of $10,000 for the Advertising, Marketing and Promotion of the 2026-2027 Season Including Six Unique Productions.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATE: June 25, 2026
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The McKinney Community Concert Association is requesting $10,000 for the advertising, marketing and promotion of the 2026-2027 season which includes six unique productions.
• Season tickets are $150, which brings the price of each show to $25 for season ticket holders. Early bird discount for the season is $135. Individual tickets are available at the door for $35.
• Combined expected attendance is 4,200 with 50% from outside McKinney.
• Request represents 33% of total promotional budget.
BACKGROUND INFORMATION:
• Mission and purpose of McKinney Community Concert Association (MCCA) is to build and maintain a concert audience in McKinney and surrounding communities by providing live performances by professional artists.
• MCCA is a 501(c)3, nonprofit with an all-volunteer Board of Directors and no paid staff.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 26 is $250,000, with $125,470 remaining and available for Cycle II applicants.
• MCDC awarded a Promotional and Community Event grant in FY 24 in an amount of $4,000 for the 2024 season.
SUPPORTING MATERIALS:
• Application Packet
• Presentation