Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by McKinney Main Street (PC 26-13) in the Amount of $14,000.00 for the Advertising, Marketing and Promotion of the 2026 Arts in Bloom Event.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5.1: Create affordable recreational and cultural arts activities
for all ages throughout the city.
MEETING DATE: January 22, 2026
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
* McKinney Main Street is requesting $14,000 for the advertising, marketing and promotion of the 2026 Arts in Bloom festival.
* Request represents 42% of the total promotional budget.
* The event will take place April 10-12, 2026.
* The event highlights Historic Downtown McKinney as a destination for arts, culture and shopping.
* The event promotes the cultural district and attracts visitors and shoppers to the cultural district and supports McKinney-based artists.
* Expected attendance is more than 45,000.
BACKGROUND INFORMATION:
* McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
* Historic Downtown McKinney Cultural District is a unique destination where historic treasures, cultural attractions, independently owned businesses, and a concentration of artistic activities inspire community pride and contribute to an authentic experience for residents and visitors.
* Cultural District events and activities will offer a gathering place for artists, residents and visitors; support opportunities for creative enterprises; foster organic growth of culture and creative industries in support of economic development; engage residents and visitors alike with diverse and extensive cultural experiences.
FINANCIAL SUMMARY:
* MCDC's allocation for Promotional and Community E...
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