Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Collin County History Museum (PC 21-04) in the Amount of $12,500 for the Advertising, Marketing and Promotion of the 2021 McKinney Then and Now Exhibit.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 17, 2020
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Collin County History Museum is requesting a grant in the amount of $12,500 for advertising, marketing and promotion of the McKinney Then and Now Exhibit in 2021.
• The exhibit launched in February 2019 and will continue through December 2022.
• The exhibit will give visitors the opportunity to step back in time and experience what life was like in the early days of McKinney.
• Attendance goal is 7,500 for 2021.
BACKGROUND INFORMATION:
• The mission of the Collin County History Museum is to preserve and honor the past, connect with the present and embrace the future.
• The organization is committed to the collection and preservation of the rich heritage and history of the people and events that helped shape McKinney.
• The exhibit will promote Heritage Tourism in McKinney.
FINANCIAL SUMMARY:
• MCDC’s allocation for FY 20 Cycle I Promotional and Community Event grants is $100,000.
• MCDC provided a Promotional and Community Event grant in FY 20 in the amount of $6,000 for Advertising, Marketing and Promotion of the McKinney Then and Now Exhibit in 2020.