Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by Collin County History Museum (PC #19-02) in the Amount of $11,675 for the Advertising, Marketing and Promotion of the McKinney Then and Now Exhibit.
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: January 24, 2019
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Collin County History Museum is requesting a grant in the amount of $11,675 for advertising, marketing and promotion of the 2019 McKinney Then and Now Exhibit.
• The exhibit will launch in February 2019 and continue through December 2020.
• The exhibit will give visitors the opportunity to step back in time and experience what life was like in the early days of McKinney.
• Attendance goal is 8,000.
BACKGROUND INFORMATION:
• The mission of the Collin County History Museum is to preserve and honor the past, connect with the present and embrace the future.
• Through the years, McKinney has been transformed from a pioneer town, to a thriving farming community, to the vibrant downtown enjoyed today.
• Every year thousands of people visit downtown McKinney and enjoy the vintage charm and intrigue of the historical buildings that make up the downtown square.
• Through the exhibit, visitors will be able to compare for themselves McKinney Then and Now.
• The exhibit will promote Heritage Tourism in McKinney.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 18 is $150,000, $75,000 for Cycle I applicants, and $75,000 for Cycle II applicants.
• MCDC provided a Promotional and Community Event grant in FY 18 in the amount of $8,532 for Advertising, Marketing and Promotion of the 2018 Texas and Collin County World War I Centennial Commemoration Events.