Title
Consider/Discuss/Act on a Promotional and Community Event Grant Application Submitted by McKinney Garden Club (PC#18-07) in the Amount of $7,500 for Advertising, Marketing and Promotion of the 2018 Garden and Home Tour Event
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: January 25, 2018
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Garden Club is requesting $7,500 to be used for advertising, marketing and promotion of the 2018 Garden and Home Tour.
• The event will be held on June 9, 2018.
• The event will be hosted in six to eight homes in the Historic District.
• The event provides funds for charitable beautification projects that have included: Heard-Craig House Memorial Garden; Chestnut Square’s Meditation Garden and School House landscaping; Collin County SPCA; Crape Myrtle Trails Central Park urban garden; benches at MPAC; Lovejoy Memorial Flowerbed at Finch Park; Signature Project of planting bulbs in medians throughout the City of McKinney.
BACKGROUND INFORMATION:
• Founded in 1930, The McKinney Garden Club has been committed to promoting an interest in gardens and gardening;
• MGC is dedicated to educating the community on the design and management of gardens through programs and meetings.
• MGC has historically promoted city and highway beautification; environmental concerns; and highway plantings.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 18 is $150,000, $75,000 for Cycle I applicants, and $75,000 for Cycle II applicants.
• McKinney Garden Club is a first-time applicant for a Promotional and Community Event grant.