Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by The Heritage Guild of Collin County (PC 22-02) in the Amount of $13,685 for the Advertising, Marketing and Promotion of 2022 Events including but not limited to Farmers Market, Educational Programming, Murder Mystery and Farm Fresh Market Dinner.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 16, 2021
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Heritage Guild of Collin County is requesting a grant in the amount of $13,685 for advertising, marketing and promotion of 2022 Chestnut Square events including but not limited to Farmers Market, Educational Programming, Murder Mystery and Farm Fresh Market Dinner.
• The events will be held during the time period from February through August 2022.
BACKGROUND INFORMATION:
• The mission of Heritage Guild of Collin County is to celebrate community, preserve history and inspire the future.
• HGCC was organized more than 40 years ago.
• HGCC supports Chestnut Square Historic Village - a McKinney museum and tourist destination offering diverse programs and activities throughout the year.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 22 is $200,000, $100,000 for Cycle I applicants, and $100,000 for Cycle II applicants.
• MCDC awarded Promotional and Community Event grants to Heritage Guild of Collin County totaling $27,500 in FY 21 (Cycle I and Cycle II).
SUPPORTING MATERIALS:
• Application Packet
• Presentation