Title
Consider/Discuss/Act on the Promotional and Community Event Grant Application Submitted by McKinney Main Street (P&C #17-14), in the Amount of $15,000 for the Marketing, Promotion and Advertising of the 2017 Oktoberfest Event
Summary
COUNCIL GOAL: Enhance the Quality of Life in McKinney
MEETING DATE: July 27, 2017
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Main Street is requesting a grant in the amount of $15,000 for marketing, promotion and advertising of the 2017 Oktoberfest event.
• The event will be held September 22-24 2017 in historic downtown McKinney.
BACKGROUND INFORMATION:
• McKinney Main Street was established to promote downtown McKinney; market a unified, quality image of the commercial district as the center of commerce, culture and community life for residents and visitors.
• Main Street activities contribute to improved retail mix, diversified tax base and a strong McKinney economy.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $50,000.
• MCDC has awarded promotional grant funding in the amount of $266,000 to McKinney Main Street since 2006.