Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by Game Day Foods (PC #19-05) in the Amount of $6,700 for the Advertising, Marketing and Promotion of the 2019 Community Garden Kitchen Salsa Fest.
Summary
COUNCIL GOAL: Enhance Quality of Life in McKinney
MEETING DATE: January 24, 2019
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Game Day Foods is requesting $6,700 for advertising, marketing and promotion of the 2019 Star-Spangled Salsa Fest benefitting Community Garden Kitchen.
• The event will be held on July 4, 2019 at Historic Chestnut Square from 11:00 am until 3:00 pm.
• The event will feature a variety of activities including a judged salsa contest; People’s Choice salsa contest; live music; salsa street dance; children’s play zone; children’s arts and crafts; culinary demonstrations; and tasting zone.
• Estimated attendance is 3,000 to 5,000. Admission will be $10 for adults; children 12 and under free.
BACKGROUND INFORMATION:
• Community Garden Kitchen received 501(c)(3) status in February 2016.
• The mission of the Community Garden Kitchen is to raise funds to build a 4,780-square foot, free standing kitchen and dining facility to serve meals to anyone experiencing hunger in the area.
• The kitchen will be located on the campus of Holy Family School in McKinney.
• Net proceeds from the Star-Spangled Salsa Fest will support the kitchen initiative.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 19 is $150,000, $75,000 for Cycle I applicants, and $75,000 for Cycle II applicants.
• MCDC provided a Promotional and Community Event grant in the amount of $5,268.