Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by The Warrior’s Keep (PC 25-21) in the Amount of $12,500.00 for the Advertising, Marketing and Promotion of the 2025 Veterans Day Celebration at TUPPS Brewery.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: June 26, 2025
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The Warrior’s Keep has submitted a grant request in the amount of $12,500 for the promotion of an annual Veterans Day Celebration.
• The event will be held on November 8, 2025, at TUPPS.
• The Veteran’s Day event and gala began in 2017 and takes place annually. It honors veterans and serves as a critical fundraiser for the organization’s operating budget.
• Expected attendance is 1,000, with 50% coming from outside McKinney.
BACKGROUND INFORMATION:
• While veterans are trained to go to war, they are not trained to return home. The Warrior’s Keep, founded in McKinney, is a US military veterans nonprofit whose mission is to unite, empower and enhance the quality of life for veterans through Outdoor Adventure Therapy (OATH).
• Programs are designed to address anxiety, loneliness and depression, and adventures include kayaking, fishing, racing and mountain hiking.
• Since its inception, The Warrior’s Keep has served more than 1,000 veterans.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 25 is $250,000, $125,000 for Cycle II applicants.
• MCDC awarded a Promotional and Community Event grant to The Warriors Keep in an amount of $5,000 for the 2025 Celebration during FY24.
SUPPORTING MATERIALS:
• Application Packet
• Presentation