Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney Community Concert Association (PC 23-04) in the Amount of $10,000 for the Advertising, Marketing and Promotion of the 2024-2025 Season Including Six Unique Productions.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 21, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The McKinney Community Concert Association is requesting $10,000 for the advertising, marketing and promotion of the 2024-2025 season which includes six unique productions.
• This season will be the organization’s 50th.
• Season tickets are $150, which brings the price of each show to $25 for season ticket holders. Individual tickets are available at the door for $50.
• Concert attendance has been 450-500, but the organization hopes to grow its audiences in 2024.
BACKGROUND INFORMATION:
• Mission and purpose of McKinney Community Concert Association (MCCA) is to build and maintain a concert audience in McKinney and surrounding communities by providing live performances by professional artists.
• MCCA is a 501(c)3, nonprofit with an all-volunteer Board of Directors and no paid staff.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 23 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• In 2023, McKinney Community Concert Association was awarded $3,000 for promotion of their 2023-2024 Season.
• McKinney Community Concert Association has been awarded $8,000 from McKinney Arts Commission for the 2023-2024 Concert Season.
SUPPORTING MATERIALS:
• Application Packet
• Presentation