Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by McKinney Rotary Foundation (PC 24-17) in the Amount of $7,500.00 for the Advertising, Marketing and Promotion of the 2024 Parade of Lights.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: July 25, 2024
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Rotary Club Foundation is requesting $7,500.00 for the advertising, marketing, and promotion of the 2024 Parade of Lights Event.
• Event date is December 14, 2024 and will take place between Finch Park and the Historic Downtown McKinney.
• The 2023 parade registered 96 groups and over 1,850 participants.
• The event attendance has traditionally been 30,000+.
BACKGROUND INFORMATION:
• McKinney Rotary Club Foundation has served the community for more than 90 years, sponsoring numerous scholarships and charities in the McKinney community.
FINANCIAL SUMMARY:
• MCDC’s allocated Promotional and Community Event grant funding for FY 24 in the amount of $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• Total grant funds available for Cycle II, including reappropriation of unused promotional funds from FY23, total $154,606.
• The Rotary Club Foundation received a Promotional and Community Event grant for $7,500 2023 for the Parade of Lights.
SUPPORTING MATERIALS:
• Application Packet
• Presentation