Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by McKinney Public Library Foundation (PC 25-11) in the Amount of $7,000.00 for the Advertising, Marketing and Promotion of 2025 Fall Special Events.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 23, 2025
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
* McKinney Public Library is requesting $7,000 for the promotion of upcoming 2025 events including:
o Mardi Gras on February 22;
o Passport Party on March 22;
o Spring into Fun on April 26;
o Summer Kickoff (date TBD);
o 3 summer events (dates TBD); and
o Literary Festival (date TBD).
* Estimated attendance is 500 per event with 30%-50% coming from outside McKinney.
* Events will be hosted at one of both McKinney libraries as well as the new City Hall.
BACKGROUND INFORMATION:
* Established in 1928, the McKinney Public Library serves the community by providing access to materials and experiences that educate, inform and entertain.
* One goal is to reach new audiences by providing major cultural events each year. Programs provide a learning outcome and are experiences that are not easily duplicated. Each program is designed to test the limits of available technology, increase accessibility to technology, and improve virtual experiences.
* Library membership is increasing with over 11,000 new members in 2023 and over 39,000 guests to the libraries.
FINANCIAL SUMMARY:
* MCDC's allocation for Promotional and Community Event grants for FY 25 is $250,000 -- $125,000 for Cycle I applicants and $125,000 for Cycle II applicants.
* Additionally, unspent funds from FY24 that were reallocated and remain available for FY25 promotional grants were $72,205.81.
* MCDC awarded a promotional grant to McKinney Public Library Fo...
Click here for full text