Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by SBG Hospitality (PC 21-02) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2021 Sip and Stroll Series.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 28, 2021
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• SBG Hospitality is requesting $15,000 for advertising, marketing and promotion of the 2021 Sip and Stroll Series.
• The Series consists of seven events that will be held in January, March, May, June, July, August and October 2021.
• Ticket cost is $30 per walk.
• 20% of net proceeds from each event will be donated to McKinney Main Street.
• Additionally, $1500, per event, will be donated to a local nonprofit. These will include: Hugs Café, The Warriors Keep, Embrace Texas, and Little Free Pantry. Others will be added.
• Attendance goal is a sell-out of 1,500 per event.
BACKGROUND INFORMATION:
• SBG Hospitality is an event production and marketing company from McKinney. Festival productions have included McKinney St. Patrick’s Day Festival & Shamrock Run, McKinney Wine and Music Festival, McKinney Fall Festival & Monster Dash 5K; McKinney Beer Bites.
• SBG events are designed to drive traffic and visitors to the city and increase sales for restaurants, artists, shops, etc.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $100,000.
• SBG was awarded a grant, in the amount of $10,000 in FY 20 Cycle II for promotion and advertising of the McKinney Wine and Music Festival, which transitioned into several successful downtown events to accommodate COVID-19 restrictions and protocols.