Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by McKinney ISD Athletics Department (PC 21-15) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2021 NCAA Division II Championship Football Game.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: June 24, 2021
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• In December 2018 and 2019, the McKinney ISD Department of Athletics, in conjunction with the Lone Star Conference, hosted the NCAA Division II Football National Championship at MISD’s new, state-of-the-art athletics stadium.
• The NCAA Championship game will be televised on ESPN 2 or 3 showcasing McKinney and its stadium on national television.
• The 2021 Championship Game will be held on Saturday, December 18.
• Supporting events such as Fan Fest and Tacos, Tequila and Cerveza will be held Thursday, December 16 through Game Day.
BACKGROUND INFORMATION:
• The mission of the McKinney ISD Department of Athletics is to provide an opportunity to supplement the educational process of students who exhibit an interest in athletics and wat a forum to challenge their physical and emotional capabilities.
• In March of 2019, the NCAA announced a contract had been awarded to MISD Athletics, in conjunction with McKinney ISD and the City of McKinney to host the Division II Football Championship game for three years - 2019, 2020, 2021.
• High profile events, such as the NCAA Division II championship provide an opportunity to showcase McKinney, spur the hospitality industry and drive tourism.
• An economic impact study commissioned by McKinney ISD Athletics shows that the state and local economy could see $1.1 million in economic gain as a result of hosting this game.
• Discussions with Chestnut Square Historic Village and McKinney Food Tours about the possibility of collaborating on expanding events offered during Championship weekend.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $100,000.
• McKinney ISD Department of Athletics was awarded a grant in the amount of $14,625 in FY 19 Cycle II for promotion of the 2019 Championship.