Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by SBG Hospitality (PC 21-16) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2021 McKinney Wine and Music Festival.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: June 24, 2021
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• SBG Hospitality is requesting $15,000 for advertising, marketing and promotion of the 2021 McKinney Wine and Music Festival.
• Scheduled date for the 2021 Festival is October 16 and 17 at Towne Lake Park.
• Love Life Foundation will receive $1 per wine pass sold; Warriors Keep will receive $3 per VIP pass sold along with 100% of grape stomping proceeds.
• The event is free, but wine passes are $35.
• Attendance at this event in 2021 is expected to reach 10,000.
BACKGROUND INFORMATION:
• SBG Hospitality is an event production and marketing company from McKinney. Current festival productions include, in addition to the McKinney St. Patrick’s Day Festival & Shamrock Run, McKinney Wine and Music Festival, McKinney Fall Festival & Monster Dash 5K, McKinney Beer Bites.
• SBG events are designed to drive traffic and visitors to the city and increase sales for restaurants, artists, shops, etc.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for this cycle is $100,000.
• SBG was awarded a grant for $12,500 in FY21 Cycle I for Sip and Stroll series.