Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by ManeGait Therapeutic Horsemanship (PC #22-09) in the Amount of $10,000 for the Advertising, Marketing and Promotion of the 2022 ManeGait Country Fair.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5B: Market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: December 16, 2021
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• ManeGait Therapeutic Horsemanship is requesting $10,000 to be used for advertising, marketing and promotion of the 2022 Country Fair.
• The event will be held on April 23, 2022 at ManeGait.
• Modeled after old-fashioned county fairs, the event will feature fun for the whole family.
• Target audience includes friends of ManeGait and families from Dallas, Denton, Collin, Grayson and Rockwall Counties.
• Estimated attendance is 2,200 visitors and over 100 volunteers.
• Entrance fee will be $50 per carload (that is an average of $6.25 to $12.50 per person for a group of 4 to 8 people).
BACKGROUND INFORMATION:
• ManeGait Therapeutic Horsemanship was founded by Bill and Priscilla Darling and their daughter Landon, in 2007. It is a 501(c)(3) nonprofit corporation.
• The mission of ManeGait is to ensure that children and adults with disabilities move beyond their boundaries through the healing power of the horse and the dedication of a professional and caring community.
• ManeGait riders range from 4 to 93 years of age.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 22 is $200,000, $100,000 for Cycle I applicants, and $100,000 for Cycle II applicants.
• MCDC provided a grant of $8,000 for the 2019 ManeGait Country Fair. A grant was awarded in 2020, but the event was canceled due to COVID.
SUPPORTING MATERIALS:
• Application Packet
• Presentation