Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by Collin County Master Gardeners Association (PC #22-21) in the Amount of $10,000.00 for the Advertising, Marketing and Promotion of The 2023 Garden Show.
Summary
COUNCIL GOAL: 5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike
MEETING DATE: June 23, 2022
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• The Collin County Master Gardeners Association is requesting $10,000.00 for advertising, marketing, promotion and advertising of The 2023 Garden Show.
• Event date is March 18-19, 2023, and will take place at Myers Park.
• Anticipated attendance is 7,000-9,000.
• Opportunities offered at the Garden Show include free tours of the international award-winning Earth-Kind® research and demonstration gardens at Myers Park and Event Center; demonstrations by Master Gardeners and vendors; children’s educational activities; educational speakers presenting information on outdoor living for the North Texas environment; marketplace of native and adaptive plants.
BACKGROUND INFORMATION:
• The Collin County Master Gardeners Association was established to assist and support the Texas A&M AgriLife Extension Horticulture agent in providing the community with research-based information on sustainable practices and environmental stewardship.
FINANCIAL SUMMARY:
• MCDC’s annual allocation for Promotional and Community Event grants is $200,000. Remaining budget is $101,000.
• MCDC awarded a Promotional and Community Event grant to the Collin County Master Gardeners Association, in the amount of $6,000, for the 2018 Garden Show.