Title
Consider/Discuss Promotional and Community Event Grant Application Submitted by SBG Hospitality (PC #22-22) in the Amount of $10,000.00 for the Advertising, Marketing and Promotion of the 2022 McKinney Wine and Music Festival.
Summary
COUNCIL GOAL: 5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: June 23, 2022
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• SBG Hospitality is requesting $10,000.00 for advertising, marketing and promotion of the 2022 McKinney Wine and Music Festival.
• Scheduled date for the 2022 Festival is October 15 at Towne Lake Park.
• Love Life Foundation will receive $1 per wine pass sold, and Warriors Keep will receive 100% of grape stomping proceeds.
• General admission is $10. Wine tasting passes are $40. Food passes are $30.
• Attendance at this event in 2022 is expected to reach 8,500.
BACKGROUND INFORMATION:
• SBG Hospitality is an event production and marketing company from McKinney. Current festival productions include the McKinney St. Patrick’s Day Festival & Shamrock Run, Monster Dash 5K, and the Sip & Stroll Series.
• SBG events are designed to drive traffic and visitors to the city and increase sales for restaurants, artists, shops, etc.
FINANCIAL SUMMARY:
• MCDC’s annual allocation for Promotional and Community Event grants is $200,000. Remaining budget is $101,000.
• SBG was awarded a grant for $10,000 in the FY22 Promotional and Community Event grant Cycle I for Sip and Stroll series.