Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by McKinney Garden Club (PC 23-09) in the Amount of $3,000 for the Advertising, Marketing and Promotion of the 2023 Art Meets Floral Event.
Summary
COUNCIL GOAL: 1: Direction for Strategic and Economic Growth
1D: Leverage the existing partnerships with MEDC and MCDC
MEETING DATE: January 26, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• McKinney Garden Club is working in partnership with Heard Craig Center for the Arts on the 2023 Art Meets Floral event and is requesting $3,000 for the advertising, marketing and promotion of the event.
• The event will be held April 15, 2023 at the Heard-Craig Center for the Arts.
• This year’s event will feature art from North Texas artists and will include sculpture, collage, mix-media, watercolor and bronze pieces.
• An added event this year will be a brunch with plated meal, music and information about the exhibit.
• Tickets for the exhibit are $10 each. Tickets for the brunch are $75.
• Attendance for the exhibit is expected to be about 300, with 60 attending the brunch.
BACKGROUND INFORMATION:
• The mission of McKinney Garden Club is to continuously preserve, protect, educate, beautify and serve as McKinney’s civic leaders for a more beautiful and sustainable McKinney for the future.
• The organization is dedicated to educating the community on the design and management of gardens in McKinney.
• Historically, the club has promoted city and highway beautification programs, actively supported environmental concerns, and sponsored plantings in McKinney.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 23 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• MCDC awarded McKinney Garden Club a Promotional and Community Events grant in FY 21 in the amount of $5,000 for the advertising, marketing and promotion of 2021 Art Meets Floral.