Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by SBG Hospitality (PC 23-04) in the Amount of $15,000 for the Advertising, Marketing and Promotion of the 2023 Sip and Stroll Series.
Summary
COUNCIL GOAL: 1: Direction for Strategic and Economic Growth
1D: Leverage the existing partnerships with MEDC and MCDC
MEETING DATE: January 26, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• SBG Hospitality is requesting $15,000 for the advertising, marketing and promotion of the 2023 Sip and Stroll Series.
• The Series consists of four events: St. Pat’s Beer Walk on March 11, Craft Beer Walk on June 17, Margarita Stroll on July 8, Sips of Summer on August 19 and Halloween Beer Walk on October 28.
• Ticket cost is $30 per walk.
• 20% of net proceeds from each event will be donated to McKinney Main Street.
• Additionally, $1500 per event, will be donated to a local nonprofit. These will include: Hugs Café and a second non-profit not yet selected.
• Attendance goal is 1,000 - 1,500 per event.
BACKGROUND INFORMATION:
• SBG Hospitality is an event production and marketing company located in McKinney. Festival productions have included McKinney St. Patrick’s Day Festival & Shamrock Run, McKinney Wine and Music Festival, McKinney Fall Festival & Monster Dash 5K, and Sip & Stroll Series.
• SBG events are designed to drive traffic and visitors to the city and increase sales for restaurants, artists, and shops.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 23 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• SBG was awarded grants totaling $19,850 in FY 22 for advertising, marketing and promotion of the McKinney Sip & Stroll Series and the McKinney Wine and Music Festival.
SUPPORTING MATERIALS:
• Application Packet
• Presentation