Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by Marching Music Made in McKinney (PC 23-05) in the Amount of $5,600 for the Advertising, Marketing and Promotion of the 2023 Drum Corps International Competition in McKinney.
Summary
COUNCIL GOAL: 1: Direction for Strategic and Economic Growth
1D: Leverage the existing partnerships with MEDC and MCDC
MEETING DATE: January 26, 2023
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Marching Music Made in McKinney (MMMM) is requesting $5,600 for the advertising, marketing and promotion of the 2023 Drum Corps International competition in McKinney.
• Event dates are July 23-25, 2023 and include a ticketed drumline battle at TUPPS.
• Tickets for the TUPPS drumline battle are $10.
• Attendance at the TUPPS event is expected to be 300+. Attendance at the DCI Competition is expected to be about 5,000 with visitors from a five-state area.
BACKGROUND INFORMATION:
• The purpose of Marching Music Made in McKinney is to provide financial and organization support for efforts and events associated with the junior-level marching music performing arts in McKinney.
• The organization helps plan and implement life-enriching experiences for student musicians and performers who participate in marching education, ensembles, and competitions.
• Drum corps is the fastest-growing youth activity in the U.S. with participants between 18-21 years old.
• MMMM is a 501(c)3 nonprofit organization.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 23 is $200,000 -- $100,000 for Cycle I applicants and $100,000 for Cycle II applicants.
• This is the first time Marching Music Made in McKinney has applied for an MCDC grant.
• Marching Music Made in McKinney intends to submit a grant application to Visit McKinney in an amount of $4,000.